The Client
A regional solar installation company targeting homeowners interested in reducing energy bills and increasing property value.
The Challenge
The company relied on referrals and occasional Google enquiries. Lead volume was inconsistent, and many enquiries were time-wasters with no serious buying intent.
They needed:
- A steady stream of qualified homeowner enquiries
- Proper pre-qualification before sales visits
- A predictable pipeline they could forecast from
What We Implemented
- Targeted Facebook lead campaigns focused on homeowners aged 30–65
- Instant SMS + email automation after enquiry
- Pre-qualification questions built into the lead form
- Phone qualification within 10 minutes
- Appointment booking directly into the sales team’s calendar
Results (First 30 Days)
- 112 leads generated
- 84 qualified homeowners
- 38 confirmed site surveys booked
- £64,000 worth of quoted installations generated
- £1,684 average quoted job value