The Client
A bespoke kitchen and bathroom installation company serving homeowners across the Midlands.
They specialise in full renovation projects ranging from £8,000–£25,000 per install.
The Challenge
The company relied on showroom walk-ins and referrals. Enquiries were unpredictable, and their sales team often wasted time on price shoppers with unrealistic budgets.
They needed:
- Consistent, qualified homeowner enquiries
- Pre-qualified prospects with confirmed budgets
- Booked design consultations ready for quoting
What We Implemented
- Facebook campaigns targeting homeowners aged 30–65
- Budget qualification built directly into the lead form
- Instant SMS + email follow-up automation
- Phone qualification to confirm property ownership & budget
- Design consultation booking directly into the sales calendar
Results (First 30 Days)
- 102 leads generated
- 64 qualified homeowners
- 18 confirmed showroom design appointments
- £171,360 worth of quoted renovation work generated
- £9,520 average quoted project value