The Client
A family-run plumbing and heating company based in Leeds, specialising in boiler installs and emergency call-outs.
The Challenge
The company relied heavily on Checkatrade and word of mouth. Enquiries were inconsistent, and they had no system to follow up missed calls or website enquiries.
They wanted predictable booked jobs without hiring in-house staff.
What We Implemented
- Facebook lead generation campaigns targeting homeowners
- Instant lead response via CRM automation
- SMS + email follow-up sequences
- Phone qualification within 5 minutes of enquiry
- Appointment booking directly into their calendar
Results (First 30 Days)
- 96 leads generated
- 82 qualified enquiries
- 42 confirmed appointments booked
- £38,000 worth of quoted work generated
- £904 average job value